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會展策劃與管理專業

 

一、專業概況

suizhuzhongemaoyifazhan,heilongjianghuizhanyeduizhuanyerencaidexuqiuyujiajinpo。2011nian11yue,heilongjiangshengfushengchangsunyaopishi:weiquyuzhongdianchanyebujudexuyao,qingyingyaguanwangkaishehuizhanzhuanye。xueyuanjingguoduofangdiaoyan,lijikaizhanzhuanyejianshe,yinjinrencai,peiyangshizi,yuqiyejinxingzhuanyelunzheng,goujianle“xuexunyiti,gongxuejiehe”derencaipeiyangmoshi。2012nian,zhuanyediyipixinshengruxue,yinqigejiemeitiguanzhu,shoujiezhaosheng40ren,muqianzaixiaoshengrenshu185ren。benzhuanyeshiziduiwujiegouheli,suzhijingliang,shuangshisuzhijiaoshizhan90%。jianyouxiaoneishixunshi3ge,xiaowaishixijidi12ge。zhuanyechuangliyilai,xiaoqijinmihezuo,shixianchanjiaoronghe,yuquyujingjifazhanjinmijiehe,zhuanyejiaoshiyuxueshengweidifanghuizhanyefazhantigongledonglizhichi。

 

huizhanzhuanyexuesheng

二、人才培養目標

huizhancehuayuguanlizhuanyeyixuqiuweidaoxiang,yi“renrenjiekechengcai,renrenjinzhanqicai”linianweizhidao,peiyangzhangwohuizhanxingyedongtai,huizhancehuayufuwujichulilun,jubeixiangmuzhixingnengli、zhanhuicehuanengli、yingxiaogoutongnengli,yongyouchengxinwushi、jianrenziqiang、chuangxinjinqudenggaoshangpinzhi,congshihuizhancehua、huizhanxiaoshou、zhantaishejihehuizhanhuodongxianchangguanlidenggongzuodehuizhanxiangmuzhixingrenyuan。

shanghaiguojihuiyizhongxin

三、就業崗位

zhuyaojiuyegangwei:huizhancehua、xiangmuzhixing、huizhanxiaoshou、hunqingcehua、huizhanchangguanfuwu、lvxingshehuijiangcehua、jingquhuodongcehua、jiudianhuiwudeng。

ciyaojiuyegangwei:huizhanyunying、huizhansheji、huizhanguanlideng。

四、課程設置

1.huizhangailun

benkechengweizhuanyehexinkecheng,juyoujiaoqiangdexitongxing、zhenduixingheshiyongxing。xueshengtongguogaikechengdexuexi,duihuizhangongzuodexingzhi、renwu、zuoyongjiqiyiyihuiyoubijiaoquanmiandelejie;tongshipeiyanglianghaodehuizhancongyeyishi,kaituohuizhanshichangdejingshenhejingzhengyishi,bingchubujubeicongshihuizhanzhuanyegongzuodenenglihechuliwentidenengli。shoukefangshicaiyonglilunshoukeyushijianshoukexiangjiehedefangshi;shoukeguochengcaiyonganlifa、xiaozutaolunfa、tounaofengbaofadengjiaoxuefangfa。kaohefangshicaiquguochengkaoheheqimobishixiangjiehedefangshi。

2.huizhancehuashiwu

benkechengweizhuanyehexinkecheng。zhuyaojiangshouhuizhancehuayewuxiangguanneirong,baokuohuizhandiaoyan、huizhanzhutisheji、huizhanfangansheji、huizhanxuanchuanyugongguanhuodong、huizhanxiaoguopinggudengneirong,yirenwuqudongjiaoxuefangfa,shixueshengzhangwocongshihuizhancehuajineng。shoukefangshicaiyonglilunshoukeyushijianshoukexiangjiehedefangshi;shoukeguochengcaiyonganlifa、xiaozutaolunfa、tounaofengbaofadengjiaoxuefangfa。kaohefangshicaiquguochengkaoheheqimobishixiangjiehedefangshi。

3.huizhanyingyu

benkechengweizhuanyehexinkecheng。zhuyaojiangshouhuizhanjiedaiyuguanlixiangguandeyingyu,baokuozhanhuijiedaiyingyu、huiyijiedaiyingyu、shangwuyingyudengzhuduofangmian。tongguoshifanjiaoxue、qingjingmonidengjiaoxueshouduan,shixueshengduiyuzhuanyeyingyudedu、xie、shuo、yizonghejinengdedaotigao。shoukefangshicaiyonglilunshoukeyushijianshoukexiangjiehedefangshi;shoukeguochengcaiyonganlifa、xiaozutaolunfa、tounaofengbaofadengjiaoxuefangfa。kaohefangshicaiquguochengkaohedefangshi。

4.huizhanyingxiao

benkechengweizhuanyehexinkecheng。zhuyaojiangshouhuizhanyingxiaodejibenyuanli、xiaofeizhexuqiufenlei、shichangxifenjimubiaoshichangxuanzeheshichangyingxiaocelvedeng,tongguoanlijiaoxue、qingjingmonidengjiaoxuefangfayushouduan,shixueshengnengxuehuiyunyongxiangguanzhishi,zhudongkaituokehuqudao,jianliyingxiaowangluo。shoukefangshicaiyonglilunshoukeyushijianshoukexiangjiehedefangshi;shoukeguochengcaiyonganlifa、xiaozutaolunfa、tounaofengbaofadengjiaoxuefangfa。kaohefangshicaiquguochengkaoheheqimobishixiangjiehedefangshi。

5.huizhanbujuyusheji

benkechengweizhuanyezhugankecheng。zhuyaojiangshouhuizhanbujuyushejidegainian、huizhanbujuyushejidezuoyongjifazhanqushi,zhongdianduihuizhanbujuyushejidejibenchengxu、jibenfaze、biaodajiqiao、zhanjusheji、kongjiansheji、secaisheji、zhaomingsheji、xinxichuandi、gongchengshishidengjinxingjiangjie,binggeichufengfudehuizhanbujuyushejishili。shoukefangshicaiyonglilunshoukeyushijianshoukexiangjiehedefangshi;shoukeguochengcaiyonganlifa、xiaozutaolunfa、tounaofengbaofadengjiaoxuefangfa。kaohefangshicaiquguochengkaoheheqimobishixiangjiehedefangshi。

6.jieshihuodongyunying

benkechengweizhuanyehexinkecheng。kechengjiehezhongguoguoqingyijijieshihuodongdefazhanxianshi,jiangcehuayuguanlirongweiyiti,caiyongxiangmuguanlidefangfagoujiankechengkuangjiatixi,kechengyinyongyufenxidaliangchenggongyubuchenggongdeanli,caiquanlitaolundefangshijiaoshouxueshengruhejinxingguanli,shixueshengzhangwojieshihuodongcehuayuguanlidejineng。shoukefangshicaiyonglilunshoukeyushijianshoukexiangjiehedefangshi;shoukeguochengcaiyonganlifa、xiaozutaolunfa、renwuqudongfadengjiaoxuefangfa。kaohefangshicaiquguochengkaoheheqimobishixiangjiehedefangshi。

五、師資隊伍

huizhancehuayuguanlizhuanyemuqianyongyouzhuanjianzhijiaoshi23ren,qizhongzhuanrenjiaoshi13ren,jianzhijiaoshi10ren。zhuanrenjiaoshizhong,jiaoshou1ren,fujiaoshou6ren,jiangshi7ren;zaiduboshi1ren,juyoushuoshixuewei9ren;shuangshisuzhijiaoshizhan70%。zhuanrenjiaoshizhong“shuangshixing”jiaoshi11ren,shengjimingshi1ren,xueyuanyouxiujiaoshi1ren。jinsannian,zhuanyejiaoshicanjiaqianyanhuizhanpeixun8renci,xiachangguazhiduanlian2renci,weiqiyeyuangongpeixun600renci,yanjiuzhuanli5xiang,zhuchibingcanyugeleikeyanketi22xiang;gongkaichubanjiaocai15bu,qizhongzhubianjiaocai14bu;zaiguojiahexinqikanjigeleizhuanyeqikanfabiaokeyanlunwen20yupian。tuanduishuangshijiegouheli,keyanyujishushuipingwanbei,nenggouchongfenmanzuhuizhanzhuanyejiaoxueyudifangshehuifuwudexuyao。

huizhanzhuanyejiaoshizuoshehuipeixun

huizhanzhuanyejiaoshidanrenxueyuanhuizhanjinengdasaipingwei

六、實訓條件

會展策劃與管理專業從課內實訓,到見習、生產實訓,再到頂崗實習,形成了一個實踐教學體系,這一體系也是對學生能力遞進的一個實訓過程,以企業工作要求建立的校內會展綜合實訓室,滿足課內實訓需要。建有哈爾濱長城國際展覽公司、哈爾濱國際會展體育中心、上海國際會議中心、上海迪士尼樂園等12個校外實習基地。

huizhanxueshengchabohuishixun

huizhanxueshengzaiyiyuanhuaguancehuajubanhuazhan

huizhanxueshengzaidiershiqijiehaqiahuixianchang

七、校企合作

yuanxiao、qiye、xingyeshixianwuge“gongjian”,gongjian“duiwu”,dazaoshuangshituandui;gongjian“jidi”,shixianshenruhezuo;gongjian“fangan”,lunzhengrencaipeiyangfangan;gongjian“kecheng”,qiyecanyukechengjianshe,yuqiyegongtongkaifa《huizhancehuashiwu》、《huizhanyingxiao》dengkecheng;gongjian“ketang”,jiaoshidaozhanhuixianchangjiangke,yihaerbinguojixingzhanhuiweizaiti,zuzhixueshengmendaozhanhuixianchangjinxingzhanhuifuwu,jiangqiyezhanhuiyukechengjinmijiehe,ketangyuzhanhuishixianduijie,xingcheng“xiaoxingqi”sanfanghuhuiliandongdehezuojizhi,cujinzhuanyeyuquyujingjiyuzhanhuifazhandejinmijiehe。yuguojihuizhanzhongxinhezuo,shixianxueshengzhongemaoyibolanhuijianxishixun,yuhaerbinchangchengguojizhanlangongsihezuo,shixiangongyechezhanjianxishixun,yuxianggangyataizhanlangongsihezuo,jinxinglvbohui、chabohuishixun,yuyibohuizhangongsihezuo,shixiandisixueqizibanzhanshengchanxingshixun。

huizhanxueshengcanjiadishiyijieheilongjiangguojiwenhuachanyebolanhui

 

 

八、訂單企業

haerbinchangchengguojizhanlangongsi、shanghaiguojihuiyizhongxin

huizhanzhuanyexueshengzaishanghaiguojihuiyizhongxinshixi

九、社會服務

huizhancehuayuguanlizhuanyexueshengzaijiaoshizhidaoxia,weidifangzhanhuizhongemaoyibolanhuitigongrenlizhichi,weihaerbinqichegongyezhanlanhui、longguangjiajuxilehui、haerbinlvyouwenhuabolanhuijinxingqianqixiangmuzhixing,dianhuayaoyue,houqijinxingzhanhuixianchangjiedaifuwugongzuo。

huizhanzhuanyexueshengcanjiahaerbinlvyouwenhuachanyebolanhuijiedaigongzuo

zhuanyejiaoshiweihuizhangongsiderenyuan、huiyizhongxinrenyuanjinxingjishupeixun,bingcanyudaogexiangzhanhuizhizhong。tuanduiweiheilongjiangyiboshangwuhuizhanyouxiangongsishejileyizhengtaorencaiguanlitixi,weituijinxiaoqirencaixianjie,qiyerenyuanguanlitigonglejishuzhichi。

 

zhuanyejiaoshiweizhanhuijinxingjishujiangjie

十、就業之星

 

 

liushuo,2015jiehuizhancehuayuguanlizhuanyebiyesheng,beijingtongtongtongguanggaogongsirenhuizhanzhixing,jinxingbeijingjinduzongduihuanlangxiugai,beijingwenhuashichangxingzhengzhifazongduihuiyifuwu,bingfuzejinxinglefengtailvyouweizhanweidajian,gongzuoyejiyouxiu,shoudaojiuyedanweilingdaohaoping。

weijiawen,2015jiehuizhancehuayuguanlizhuanyebiyesheng,shanghai翶pushangwuzixunyouxiangongsi,gongzuozhichurenhuizhanxiaoshou,yingongzuobiaoxiantuchu,xianrenhuizhancehua,fuzezhixingdisanjiezhongguozichanzhengquanhuagaofengluntan2015。